The deal sees Kolisi featured in campaigns that focus on family, community upliftment, and healthy living — values closely tied to his personal journey and public image. Pick n Pay highlighted Kolisi as a symbol of resilience and leadership, making him a natural fit for the brand’s message to South Africans.
Fans have praised the collaboration, noting how Kolisi continues to leverage his success to inspire young people and support social causes. The rugby star has also expressed gratitude for the opportunity, saying he hopes the partnership will positively impact communities across the country.
The endorsement adds to Kolisi’s expanding portfolio of brand collaborations and further cements his status as one of South Africa’s most marketable sports figures.