Rowlene
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Rowlene Biography
| Full Name | Rowlene Nicole Bosman |
| Stage Name | Rowlene |
| Date of Birth | 3 March 1997 |
| Place of Birth | Cape Town, South Africa |
| Profession | Singer, Songwriter |
| Genres | R&B, Pop |
| Notable Collaborations | Nasty C, A-Reece, Erick Rush, Tellaman |
| Debut Album | 11:11 (2020) |
Early Life and Background
Born and raised in Cape Town, South Africa, Rowlene Nicole Bosman grew up in a musical household that nurtured her passion for singing from a young age. She began performing in church and school settings, which laid the foundation for her vocal skills. During her teenage years, she actively participated in local talent competitions, gaining early exposure within Cape Town’s vibrant music community. Rowlene has often cited American singer Brandy as one of her key musical influences, shaping her style and approach to music.
Career
Rowlene’s music career began in the mid-2010s when she started releasing covers and original songs independently online. One of her earliest recorded tracks, "Imposter" (2010), helped increase her visibility and attracted the attention of industry executives, including former Free World Music executive Zyne Marcus. This led to a recording contract that opened doors for collaborations with established South African hip-hop artists such as Nasty C, Erick Rush, and Tellaman.
At 19, Rowlene made a strategic move from Cape Town to Johannesburg to immerse herself in the heart of South Africa’s music industry and work more closely with influential artists and professionals. In 2017, she featured on A-Reece’s track "Amen," produced by Gobbla, further cementing her presence in the hip-hop and R&B scenes.
Her breakthrough came in 2019 through her close association with rapper Nasty C. She lent her vocals to several of his tracks, including "Phases" and the widely acclaimed "SMA." Rowlene was among the first artists to sign with Nasty C’s label, Tall Racks Records, which helped elevate her career to new heights.
In 2020, Rowlene released her debut studio album, 11:11, which showcased her versatility in the R&B and pop genres. The album was supported by singles like "Stop" and earned her a nomination for the South African Music Award (SAMA) in the Best Pop Album category. Her collaborations with Nasty C also gained international exposure when featured in the Netflix series Blood & Water.
Continuing her momentum, Rowlene released the single "Only" featuring Nigerian singer WurlD in November 2022. In 2024, she unveiled a three-song project titled Moment In Between, which included the track "don’t let go." She followed this with the single "Breakaway" in March 2025 and the EP Moments After in June 2025. Later that year, on 17 October 2025, she performed at the prestigious event The House of JC Le Roux, further solidifying her status as a leading voice in South African music.
Frequently Asked Questions
Q: When and where was Rowlene born?
A: Rowlene was born on 3 March 1997 in Cape Town, South Africa.
Q: What are some of Rowlene’s notable collaborations?
A: She has collaborated with South African rappers such as Nasty C, A-Reece, Erick Rush, and Tellaman.
Q: What was Rowlene’s debut album and when was it released?
A: Her debut album is titled 11:11, released in 2020.
Q: Has Rowlene received any awards or nominations?
A: Yes, her album 11:11 was nominated for a South African Music Award (SAMA) in the Best Pop Album category.
Q: What recent projects has Rowlene released?
A: In 2024, she released the three-pack Moment In Between, followed by the single Breakaway and the EP Moments After in 2025.
Conclusion
Rowlene’s journey from a musically inclined child in Cape Town to a celebrated artist in South Africa’s contemporary music scene is a testament to her talent, perseverance, and strategic career moves. With a distinctive voice and a growing catalog of acclaimed works, she continues to push boundaries in R&B and pop music. Her collaborations with top-tier artists and her recognition through award nominations highlight her influence and promise as one of South Africa’s rising stars. As she continues to evolve artistically, Rowlene remains a compelling figure to watch in the global music landscape.
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